This guide serves as an overview of what Twitter is and how it can help a company reach their business objectives. The appeal of Twitter and one of the reasons why it has become very popular is that it is extremely simplistic yet personal (provides a human element) when comparing it to other social media websites. Building up the popularity of a Twitter account requires a substantial amount of effort and maintenance, but the results that can be achieved by utilizing this social media website are extremely significant.
Twitter is a micro-blogging website that allows a user to write about pretty much anything. The user has a 140 character limit when posting (or “tweeting”) and is able to include links to particular articles / webpages of interests. A user can “tweet” about anything ranging from what they had for breakfast to a website that provides valuable SEO advice. Twitter allows each user to follow other users and interact with these individuals by sending them direct messages or by replying to one of their “tweets”. Other features of Twitter include the creation of a profile (name, website, “about me”), a profile picture, an easy to use internal search engine, custom background design, and the ability to “tweet” via a mobile device.
If used frequently, Twitter can offer a variety of benefits for a business including:
The key to building up a successful Twitter account is obtaining a large amount of followers who are relevant to your business. Simply following a bunch of random people will decrease the probability that you will obtain a large number of followers, not be effective in reaching your target market, possibly result in a banning of your account if enough people report you, and is a complete waste of time. The following is a step by step approach of successfully building up a Twitter account.
Businesses often make the mistake of following Twitter accounts that are pertinent to their industry. The key to building a successful Twitter account is by following their followers. The reason? Using the tech example again, if you’re “tweeting” about tech news / advice you are more likely to obtain followers from users following a similar account, not from accounts that are “tweeting” about the same information that you are. Target your competitor’s followers (who are your consumers), not your actual competitors.
Twitter considers it “suspicious activity” if your account tries to follow a lot of different users in a short period of time. Because of this, it is imperative to air on the side of caution. Follow about a hundred relevant users at a time, take a break for a couple of hours, and then continue the process.
You might be able to build a large amount of followers, but how you are actually utilizing Twitter will determine whether these users will continue to follow your account. There are many methods that can be implemented that will help to ensure your Twitter account continues to grow on a regular basis.
There are many different methods that a person can use to achieve great success on Twitter. Make sure you frequently test different strategies to see what works the best for your particular account. The information below serves as additional tips that will aide in meeting your marketing objectives.
The WeFollow Directory is a website that lists different Twitter accounts by various categories. These categories are determined by the Twitter user when submitting their account to the WeFollow Directory. Each category sorts the listed Twitter accounts by their number of followers. This website provides a great amount of exposure to your Twitter account.
MrTweet.net is a website that recommends your Twitter account to relevant users. Your account can gain a substantial amount of followers by simply joining this free network. This website also contains valuable user data such as total updates / day, percentage of “tweets” that contain links, and the number of recommendations that your account has received.
Not every strategy works for every Twitter account. Make sure you measure the results relating to every strategy that is implemented.
It is extremely easy to go a week or even longer without logging into your Twitter account. It can take two months (or more) to restore the popularity of your Twitter account just by going two weeks without “tweeting”.
Twitter provides many free downloadable applications that can be viewed here: http://twitter.com/downloads. Many of these will you allow you to “tweet” when you are away from your computer. Find the appropriate application(s) that best suits your needs.
Make sure your messages and replies are checked on a daily basis. You might miss a great business opportunity by neglecting them.